Academy for the development of communication skills

Academy of communication skills is a project by which we enable individual clients and small groups to work on developing their own skills and shaping their personal brand.

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During the education, clients work on getting to know and practically mastering the following skills:

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-personal branding - how to become known and respected, modern tools for recognition, limits and possibilities, styles and paths

-introduction to communication and rhetoric- What is communication, why do we communicate, ways, goals, principles, barriers, avoiding misunderstandings. Rhetoric - the art of speaking, knowledge of the language, legalities, contemporary challenges

-personal practical presentation - presentation and leadership and participation in conversation and debate

-planning and structuring communication - how communication is planned, purpose, audience, message, distribution channels, evaluation, steps in developing a communication plan

-nonverbal communication- types of non-verbal communication, ways, peculiarities, how to recognize and control it, paralinguistics

-presentation skills - practical performance, analysis, content correction, how to deal with risk...

-communication print/web, radio, television - practical peculiarities of individual media, ways of creating stories, media legality, market situation, content production, legal issues, media freedom)

-print/web - practical - preparation of answers and content for the given question for the press, creative writing, difference between written and spoken

-radio and audio podcast - practical - voice and performance, difference to other media, recording and listening to your own voice, voice as a medium

-video performance - television, streaming, online performance- practical - visual distinctiveness, look, clothes, looking at the camera or not, preparation, attitude, how to sit, performance...

-relations with the media (and people in the media), - and journalists are people, how to be fair and not create enemies, distance and intimacy

-specifics of communication on videoconferences - practically on-site video conference, coordination, preparation, content, technical issues

-communicating on social networks - practical, analysis of participants' social networks, their use, mistakes and opportunities

- pitching - selling ideas, preparation, execution, training as an opportunity for greater success)