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Attention, Attention! - How to be Just Enough Assertive?

The more people you know, the easier it is to find answers to all your burning questions. But when your network is smaller than a postage stamp, finding good answers quickly and the right people to collaborate with can feel like hunting for a needle in a haystack. That’s why it’s crucial to learn early how to be assertive and shake off the fear of meeting new people.

We all subconsciously want to be liked by others, and this fear of rejection often stops us from making the first move.

So, the million-dollar question is, "How do you grab attention in a flash?"

Photo: Pixabay

Attention is the name of the game 

In the business world, figuring out how to introduce yourself and make a memorable impression on potential employers, partners, or investors is a matter of survival. Enter the "elevator pitch" – a quick spiel that sells you, your idea, product, or company in less than 60 seconds. Think it’s impossible? It’s actually a fantastic way to refine what makes you unique, better, more interesting, and stronger.

Preparation is key 

Whether you’re just trying to meet someone, hunting for a job, checking the value of your idea, or simply introducing yourself, it’s essential to nail the delivery. Be quick, and capture interest, but don’t be too fast – no one likes a speed talker.

The best approach? Prepare your story ahead of time, practice it in front of a mirror or camera, analyze what works, choose the right words, and adapt the content for different situations.

Practice is crucial for a solid pitch. By varying versions, tweaking words, and trimming or adding content, you can refine the perfect sentences. It’s great to have someone impartial to give you honest feedback, support, and help in crafting an irresistible and engaging story. No one enjoys boring monologues, and time is precious.

Introduce yourself and flaunt your uniqueness 

Start by being polite – introduce yourself, say your name, and shake hands. But remember, time is ticking! You’ve got less than a minute, often just thirty seconds. Right after the intro, highlight what makes you unique. With more experience, this might be tougher, but keep in mind you need to answer the question: what do you want others to remember about you? Your sentence must be powerful, and punchy, and the words memorable and descriptive.

State your desire and call to action 

After showcasing your unique qualities and strengths, get to the point. Whether you want a job, a networking opportunity, or a fantastic product or service, you need to show the other side what’s in it for them. We all love to help others but remember – mutual benefits are key.

Just like the start needs to be strong and engaging, your closing also needs to pack a punch. And don’t forget, it must include a call to action.

Practice, tweak, and practice again 

Crafting a killer story isn’t easy. Short forms are the toughest to perfect. Rhythm, dynamics, flow, word choice, diction, tone, and body language all matter. How you look and sound is important too. So, practice, record, watch, tweak, and repeat… Then do the same with friends and trusted folks. Maybe even rope in some experts to help shape it better and faster.

But once you nail it – it’s easy to spread the word. It’s a breeze to reuse in every communication. It’s easier to be interesting, recognized, and visible. And that applies on the street, in the elevator, at conferences, in the media, and on social networks.


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