From Invisible to Inescapable: Mastering Smart Visibility

You know that moment when it feels like someone is everywhere—on the radio, on TV, on TikTok, in your mailbox, and even popping out of your tuna can while you’re just trying to eat breakfast? Well, that level of omnipresence, though occasionally annoying, is actually a sign of visibility. And visibility today can land you a job, a collaboration, a conference invite, or at the very least, a free coffee with someone you’ve wanted to meet for years.

Photo: AI

So, how do you get to the point where you're “popping everywhere,” but in a way people enjoy—and not roll their eyes at?

Three paths to visibility

You could take the fast track: do something so spectacular, shocking, or genius that your name goes viral overnight. Or, there’s the slow-and-steady route—building your reputation over the years, step by step, creating a network of people who respect you because you know your stuff. And then there’s the third way: the digital path. The path of social media, content creation, personal branding, and smart online behaviour. It’s a little faster than a decade, so basically, warp speed in today’s world.

Your digital footprint says it all

Social media gives you a stage to show who you are and what you stand for—not just what you know, but how you think. Even if you’re not posting daily, everything you like, comment on, or share is a clue. And yes, people do check your online presence to decide whether they want to hire, collaborate with, meet... or block you.

You are the brand, not a filter

Personal branding isn’t just a buzzword for influencers. It’s your digital signature. Your tone, your takes, your wit, and your flops. You don’t build a brand by imitating someone else—you do it by being you. But the kind of you that has a point, a structure, and makes some sense.

Tidy up the field

Think of your profile as your digital CV—but more charming, and with way less Arial font. Is your bio filled out? Do you have links? A photo where you don’t look like you photobombed yourself? Any ancient posts you’d rather not show (like that party shot where you’re deep in conversation with a bottle)? Start there. Clean up your turf.

Find your niche

Everyone is an expert in something. Some know everything about algorithms, others about neighbourhood legends. The point is to recognise your zone of genius and start sharing content around it. You don’t need to be a guru—talk about what excites you and what you’re good at. Watch for reactions. If people start commenting, sharing, or laughing at your jokes, you’re on the right track.

Use tech to save your sanity

Sounds boring, but tools like Buffer, Hootsuite, or Canva can save your nerves. Schedule posts, analyse what works, and don’t do everything manually, or you’ll burn out. Post regularly, but don’t spam. Three to four times a week is plenty. Twice is cool. Once a week, if things are hectic. Just don’t ghost completely.

Blend brains and personality

Post smart things, but sprinkle in the personal. People like people—and they like knowing that you, besides being sharp, are also a hazelnut gelato lover, hiking enthusiast, or a cat owner with a feline that hates everything. Just don’t slide into “yet another gym selfie” mode. You’re not a reality show. You’re a brand.

Consistency builds trust

Don’t change your tone, colour scheme, or opinions every week. Consistency builds trust. When someone comes across your content, they should immediately think: “Ah, that’s the person who always shares great insights on [insert topic], with a touch of [humour, irony, elegance—choose your spice].” And if you work for a company, check with HR what’s okay to share. Better safe than sorry. Employer branding is awesome—until you find out you overshared something sensitive.

Activate your network

Add people you know and connect your profiles. From your phone, email, LinkedIn, Instagram… you probably have at least 50 people who’d like your post on something useful. One of them might even open the door to something bigger.

People love good vibes

It may sound harsh, but it’s true. People connect with positivity. Even when talking about serious stuff, keep the tone inspiring. If every other post reads like it was written by a passive-aggressive philosopher in the middle of a midlife crisis, it might be time for a break.

Keep private and professional—tactfully apart

If you love sharing your thoughts on everything, that’s great—but use a private account for that. Let your professional one stay, well, professional. There you can talk about work, growth, challenges, and wins—in a way that positions you as someone worth following.

Join communities

On LinkedIn and Facebook, there are tons of groups covering everything from digital marketing to permaculture. Join in. Comment. Share knowledge. Build your name. That’s where connections, ideas, collaborations—and sometimes, real friendships—are born.

Learn from the ones already popping out of cans

Follow people who are already everywhere—but in the way you want to be. Watch what they post, when, how they talk to their audience, and what makes them stand out. Not to copy them, but to get inspired and create your own, authentically-you version.

And finally – stick with it

Miracles happen overnight. But that “overnight” moment where everything changes often takes years to build. Luckily, the internet remembers the persistent.